The Inventure Group strives to help people cultivate the same unique combination of characteristics found in the chambered nautilus: growth, durability, adaptability and distinctiveness.

The chambered nautilus has captivated scientists, mathematicians, poets and sea-loving folk for thousands of years. The same characteristics that have drawn others to this distinctive sea creature led The Inventure Group to adopt the nautilus as its logo.

Growth

The nautilus’s most distinguishing feature is its spiral-coiled, chambered shell. As it grows, the nautilus adds new chambers to its shell, each one 6.3 percent larger than the last. The shell’s mathematically perfect proportion reminds us that its growth is intentional and part of nature’s plan, just as we need a life’s plan in order to grow ourselves. Let the nautilus also serve as a reminder that we only need to grow a little bit at a time—6.3 percent growth is a very doable amount!

Durability and Adaptability

Sometimes considered a “living fossil,” the nautilus has survived and thrived in the face of profound changes in the world around it. It is a most adaptable creature, living in the extreme depths of the ocean during the day and rising to the surface, where it eats, at night. The nautilus easily adjusts to the extremes of pressure by changing the water and air pressure in its chambers.

Distinctiveness

Inside and out the nautilus presents an appearance all its own: outside, a creamy white shell accented with wavy brown lines and inside, a lining of mother-of-pearl. The nautilus, which dwells in the Pacific and Indian oceans, possesses a beauty that has fascinated travelers of the South Seas and inspired poet Oliver Wendell Holmes’ piece, The Chambered Nautilus.

The chambered nautilus is also rare: as rare, perhaps, as those individuals who unleash their potential in their personal and professional lives.